We will create your schedule and coordinate with the venues for your tour. You can choose where you want to go, or we can make suggestions for you. Tour schedules serve as a heads-up notification to the venue that you are coming. This is not a formal reservation – it does not move you to the front of the line. For wedding transportation services, we’ll work together with you or your event coordinator to make arrangements for your special day.
Pickup at your location
Private Tours: Your scheduled tour time starts when we pick you up and ends when we drop you off. For Private Tours, we will pick you up anywhere – whether it is your personal residence, hotel, rental, wedding venue or park bench. We will find you!
Join-in Tours: Depending on where you are staying, and where the other group members are staying, your pickup time could be as early as an hour before your tour time begins. However, the fun starts when you get on the vehicle! We have a wide range for pick-up for Join-in Tours, there are limits. Call us with any questions.
Custom Swag + Signs Offered
Commemorate your experience with a custom sign for your tour vehicle and/or custom swag – this includes t-shirts, koozies, insulated cups, hats, bags, etc. You can click HERE to view our online store of “swag”. The possibilities of creating a design that fits your occasion are endless – and that’s where we can help, with free design services.
Free Dinner Shuttle
For Private Tour bookings only – availability must be confirmed in advance. Please call us no later than the day before your tour to inquire if this is available for you. At the end of your tour, we will take you back to your original pick-up location to unload any personal items. You will have 15 minutes to unload any belongings acquired during your tour, and reload the vehicle with your party. We will then transport you and drop you off for dinner anywhere in Traverse City. This free dinner shuttle does not include transportation after dinner. Additional after-dinner transportation can be arranged through our office for an additional fee, or feel free to make other arrangements with public transportation for your party.
Free Vehicle Upgrades
If a larger, groovier vehicle is available the day of your tour, we will automatically upgrade your tour, free of charge. We won’t know if a vehicle upgrade is available until the day of your tour, but you’ll get a call from us with the opportunity if it arises. During the busy season (May-October), this option is typically not available Fridays and Saturdays.
You’ll feel safe stepping into our vehicles, courtesy of our full-time cleaning crew. Our crew is responsible for upholding state-mandated cleaning protocols. Our vehicles undergo a deep cleaning at the end of each tour, and between tour groups with earth-friendly cleaning materials.
Can’t make it for your tour? We are happy to issue a full refund if the cancellation falls before one week of your tour (7 days). If you cancel the week of your tour, you can get a rain-check – this acts as a gift card for us that does not expire, so you can use it on any type of tour, anytime that is available. You can also choose to gift your “rain check” if you can’t make it. **Please Note** If you cancel within 48 hours of your tour, rain checks or refunds are not offered.
In response to Covid all tours can be cancelled up to the day of event if places are closed or your group can not make it to TC. Tours canceled 30 days in advance get a 100% refund. Tours canceled less than 30 days in advance are moved to a rain check to be used in the future and never expire.
No. Each winery sets its own price for tasting and some offer discounts if you purchase a bottle of wine or have other special offers. Typically tastings range from $5 to $10 per person.
Our friendly tour guides at Traverse City Wine And Beer Tours are experienced and professional. In 2019 they drove more than 2200 wine tours. They have worked hard to establish and maintain relationships with the wineries on the peninsula.
We can accommodate up to 32 in one vehicle and over 200 at one time in multiple vehicles.
It varies, of course, depending on how busy it is and how many questions tasters have but generally, you can expect to spend around half an hour to 45 minutes at a winery for a tasting. Of course, there is no set time limit on private tours. With the unbelievable views and patios at several of the wineries, a glass of wine and a small plate are a great way to spend an hour in the sunshine.
All tours include free pick up from most any local Traverse City locations and transportation during your allowed tour time. We also provide water & small snacks on the vehicles during your tour. Tasting fees are not included.
The best answer is as soon as you can. Some vehicles and tours book 2 months or more in advance. Larger vehicles with 20+ passengers can be booked for weddings 6 months or more in advance. In most cases, we always have room for a few more people at the last minute. However most Saturdays during June – October are sold out in advance.
Yes, at checkout you have the option of adding hours to your reservation.
Yes we do. For join-in tours, you have to be in Traverse City for the most part (We pick up at all local hotels and area rentals). For private tours, there is no limit to where we will go to pick you up. There is a cost incurred depending on how far away you are. Most of the time this just covers time for the driver and fuel for the extra miles. Keep in mind your private tour time starts when we pick you up and ends when we drop you off.
Most all wineries are now requesting a reservation due to Covid. With groups of 6 or more most wineries insist that we let them know we are coming and at what time. However, if the wineries are busy and backed up they are not moving you to the front of any line in most cases. The best we can do is to try to meet the time they have given us and hope for the best. Saturdays are very busy at the wineries and sometimes a wait of 20 minutes for tastings can happen.
We try to be as flexible as possible. However please keep in mind that the vehicle you are riding on is probably booked on another tour after yours and for larger groups, wineries are expecting us at a certain time. Being late can mean that we will get to the wineries at the same time other buses arrive and this will not make for the best experience. In the end, we might be able to make up 15 min but after that, an extra fee may apply or your tour may be shorter than you originally booked.
No. All of our autos are nonsmoking.
Depending on the tour. When booking a join-in tour you must always pay in full. For a private tour, our booking system requires you to pay in full, but if you call the office directly, you just need to put down a small deposit and then you can pay your balance the day of the tour!
We think anytime is a good time to enjoy the area but here are a few pointers. Most Saturdays from April to October are busy and in September and October, they are crazy busy at the wineries. If you can come any other day of the week you will probably enjoy it a little more. We offer discounts Sunday through Thursday year-round. Morning tours are always a little easier to get in and out of the wineries also. Whenever possible consider booking a private tasting experience at the winery and for only a few dollars more you will save some time and have a more enjoyable time.
At Traverse City Wine And Beer Tours, we are as passionate about safety as we are about the wine industry near Traverse City. We offer the newest fleet of vehicles in the area. The average age of our vehicles is about 2.5 years old and several are 4 wheel drive. Our vehicles are fully insured and state-licensed, plus we are fully compliant with all DOT regulations.
Yes, they are welcome on all private tours but not on our join-in / public tours. Most wineries do allow children but ask that children and teens stand away from the tasting counters. You may want to be prepared with quiet activities to keep your children happily occupied while you sample Northern Michigan wines.
On a private tour you can pretty much visit anywhere you would like during your tour time. We help in making all those arrangements when needed. Trips can include stops for wine, beer and or spirits. You may also include lunch, dinner, sightseeing, shopping etc. It’s your time and where we go is up to you.
This is a tour that lets smaller groups join-in with others that also want to go on one of our tours. @ $69 per person plus an 18% gratuity for the driver for transportation, this is cheaper than a private tour for groups of 8 or smaller. Any cost for alcohol and a tip for the driver is not included.
Yes, all of our vehicles have Bluetooth so you can play your music.
For a private tour, depending on the group size and how busy a day it is at the wineries and breweries, the most common is 4 stops. With groups of 15 or more 3 places in 4 hours is a more relaxed option. This takes into account travel time to and from and also in-between places. Smaller groups and weekday events can sometimes get to more than 4. Please keep in mind on busy days there will be many others at the winery.
For private tours the time that you have booked starts when we pick you up and ends when we drop you off. For join-in tours, we start picking up people up to 45 min ahead of the start time depending on the hotels where people are located. The tour will also typically end up to 30 min after the posted end time. We attempt to run the tour from the last pick up to the first drop off at the posted tour time which in most cases is a 4-hour tour.
Yes, some wineries have private tasting tables. We will make these arrangements for you in most instances when requested. Keep in mind that some of these wineries will charge more for a private server and it is also very important to be on time for a private tasting. (Customers must pay for private tastings at Chateau Chantal in advance) we highly suggest if going there to get a private tasting due to the large crowd size.
Feel free to bring almost anything with you. Coolers, cameras, umbrellas, jacket or sweatshirt etc. Alcohol is also allowed in the vehicles. Wineries will require picture I.D. for age verification.