First 100 Reservations in 2025 Book a 4-hour or more private tour and pay in full to receive an Extra Hour for FREE!
Looking to spend an intimate day with your friends, family, or colleagues in northern Michigan? Our private tours can be for any type of event: Bachelor and Bachelorette parties, family outings, wine tasting, sightseeing, corporate events, or combination tours, with visits to wineries, breweries, distilleries and more! Situated on the 45th parallel, Traverse City and surrounding cities are situated on the same parallel as other premier wine-producing parts of the world like France and Napa Valley in California.
Depending on size of group and vehicle
Pick your start time during booking
We pick up & drop off for free at any local Traverse City locations, Including all hotels and most rentals.
7 days a week (except Easter, Thanksgiving, December 25, January 1)
4 hours most Fridays and Saturdays and extra time can be added at checkout. Shorter times can be available over the phone.
We can accommodate from 1 to 32 in one vehicle and over 200 at one time in multiple vehicles. We currently have 18 different vehicles to choose from.
Pick-up and drop-off, transportation between stops. We also provide water & small snacks in the vehicles during your tour
Cost of tasting fees ($10 & up per person, per stop). Prices subject to change on tasting fees. Most places are now doing only wine by the glass or flights.
Your I.D. if you plan to drink, even if you are way old enough, they will ask. A small cooler if you wish for food & drinks (alcohol is allowed on bus)
Our online booking system requires your payment in full or you can give us a call at 231-499-2656 and you’ll only need to put down a small deposit to reserve your vehicle and your balance can be paid the day of your tour
Ask us about souvenir drink cups
Our private tours start at 4 hours long and you are welcome to extend them by the half or full hour if you need. Private tours also include free pick-up and drop-off. Private tours are great for groups who want to visit specific locations and have a plan, but also for groups who know they want an afternoon together but want us to plan all the locations. We are here to help if you need us!
We have a wide range of vehicles- from our Cadillac Escalades and Mercedes Sprinters to our Funky School Bus, Starcraft limo buses or 32 pass trolleys, we have something to fit your group’s needs!
Our online booking system requires your payment in full or you can give us a call at 231-499-2656 and you’ll only need to put down a small deposit to reserve your vehicle and your balance can be paid the day of your tour.
What’s better yet?! When booking, ask us about how you can get a FREE upgrade to a larger vehicle!
To learn more about our tours, booking procedure and refund policy check out our FAQ page(opens in a new tab).
Capacity: Up to 32 passengers comfortably
Price: 4 hours is $1199 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: 2-12 passengers
Price: 4 hours is $449-$719 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: 16 or 26 passengers
Price: 4 hours is $949-$1099 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: 2 – 5 passengers
Price: 4 hours from $349 to $459 plus gratuity. Additional hours available at checkout.
Capacity: Up to 10 passengers
Price: 4 hours is $599 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: Up to 10passengers
Price: 4 hours is $699 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: 10 maximum
Price: 4 hours is $699 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: Up to 20 passengers
Price: 4 hours is $949 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: Up to 14 passengers
Price: 4 hours is $699 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
Capacity: Up to 10 passengers
Price: 4 hours is $529 plus gratuity. Additional hours available at checkout. Discounts available most Sundays through Thursdays
3 of us took a private tour of 3 wineries and 2 breweries in the greater Traverse City area. What a wonderful time! Luke, our driver was very knowledgeable and tailored our tour just to our tastes.
Thank you Tim, Jodi and Lori for making my sister-in-laws bachelorette party a blast! They’re the nicest people to work with. I can’t wait to take another tour. We rented a ford transit van for 4 hours yesterday and it was unbelievably fun!
I planned a bachelorette party for my best friend and knew we wanted to do a winery tour the weekend we were there. I had been comparing companies to use for the tour and so couldn’t be more happy with the decision to use Traverse City Wine and Beer.
